Friday, May 21, 2010

Bottled Emotions

The Bottled Emotions kit was first produced in 2006. Below is the original package design, produced using recycled biolab bottles, computer graphics, and a recyled plastic AA battery package.

The instructions on the back of the package read as follows.

Directions for use:
• Open a bottle only to add to its contents; reseal it quickly.
• Keep contents in bottles and sealed at all times when not in use.
• Once inside the bottle, do not let emotions back out.

These containers are designed for adult use. The lids are not childproof. Store out of reach of children and/or emotionally labile adults. In case of accidental ingestion or overdose, give child a time out. For adults, immediately induce crying. If that fails, consult a therapist immediately.

In a later incarnation, the bottled emotions became an installation piece covering the walls of my bathroom, portions of which may be seen below.


  1. This is the first time I have ever seen anything like this and it reminds me a bit of the 'pet rock' which at first seemed to be a crazy idea but which took off and was a resounding success - at least in business terms.

  2. Hi Catherine,

    Nice post. I know that bottled emotions are recommended by psychologists everywhere.

    I know you say that bottled emotions are designed for adult use, but I would really appreciate it if you could consider designing one for children, specifically for tantrums. Combined with the baby cage it could really help parents everywhere :)

    Best Regards,
    Wendy Houses Cape Town

  3. I think Chris has a good point when he asks if you could consider making bottled emotions available for a range of childhood problems. I actually think that you might find that, in many cases, they work better on children than on adults.

    Sam - The EZ GO and Club Car golf carts guy

  4. haha, this is great! Very clever idea, and I'd bet people would buy it as a joke if you really put it into production.

    Blue Bigfoot Media


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