Sunday, July 24, 2016

Creative Obliteration of Corporate Logos

Enough with all of the branding, a misbegotten idea that works very well for the businesses involved but a sadly humiliating prospect for human beings who are reduced to little more than ambulatory billboards. And let's not even discuss the type of branding that sends the signal to everyone else: "I have lots and lots of money as indicated by the logo appearing prominently on this item of clothing."

It is time to obliterate corporate logos and stand proud as the raw, unlabeled human beings we were meant to be. I have played with this idea before in an earlier post: Geek Chic: QR Code Patches (click for a complete how-to). There the idea was to take advantage of all of those wonderful nearly-new men's shirts at thrift stores that are sadly marred by logos (often of failed software start-ups here in the Bay Area). Simply cover the logos over with QR code patches that you create yourself to send whatever message you want. I believe the one below, if scanned with a smartphone, will say, "Eat the Rich."

QR code patch: "Eat the Rich"

The person for whom I converted a lot of those QR code shirts has clearly gotten the message. Or rather, he has gotten the message and now considers logos distasteful. He recently handed me a Smith & Hawken vest, purchased new, with the request that I cover the logo somehow.

Patching in progress over brand logo

I leafed through a packet of random iron-on images I had created in the past, and decided to go with the following, found in an old Scientific American magazine at a thrift store.

Three ways of tying your shoes

I cropped the image and converted it to sepia tone and then printed it onto iron-on paper (remembering, of course, to reverse the image before printing so that, when ironed, the words read correctly).

A little bit of stitching, and Smith & Hawken was no more.

Sewing on patch with iron-on image

The recipient of this handiwork is currently hiking around Yosemite, happy in the knowledge that he is not a walking advertisement for a clothing company.

Time for you to go out and start obliterating a few logos on your own.


  1. cute and clever! I've sewn pockets over offending logos, also embroidered black scarab over logo on backpack per son's request


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